When the pet economy meets the silver economy
With the continuous development of society and the significant changes in population structure, many countries have entered an aging society. This trend not only affects multiple levels of the social and economic structure, but also brings new development opportunities to specific industries.
In this social change, the growth rates of the silver economy and the pet economy resonate: the collision between the two is not only the expansion of the consumer market, but also a structural leap in social emotional needs - when more elderly people regard pets as "furry children", when the retired group reconstructs social networks through pet raising, an economic revolution about companionship, health and dignity has already begun.
When the pet economy meets the silver economy, pets are no longer just exclusive to young people, but have become important companions and emotional sustenance in the lives of the elderly.
一. Opportunities brought by aging to the pet economy
As the proportion of the silver population continues to increase, their investment in pet consumption has also shown a significant growth trend. This group is not only "rich and free", but also has a stronger demand for the companionship of pets. Pets have become an indispensable emotional sustenance in their lives, bringing them spiritual comfort and fun in life.
Compared with young people, the silver-haired generation pays more attention to the quality of life, health and safety of pets in pet consumption. They are willing to spend more money on pets to buy high-quality food, daily necessities and health care products. This change in consumption concept has promoted the diversified development of the pet market and provided a broader market space for pet companies.
二. New trends in pet raising among the elderly
1. Refined pet raising
With the improvement of living standards and the change of consumption concepts, the silver-haired generation has gradually shown a refined characteristic in the way of raising pets. They are no longer satisfied with simple feeding and care, but pay more attention to the nutritional balance, health care and mental health of pets. When choosing pet food, they prefer to buy organic, natural and high-end pet food to ensure the healthy diet of pets. In addition to cat and dog food, the elderly will also cook chicken breast, shrimp, salmon, pumpkin, broccoli and other combinations for their pets. In addition, they will regularly check their pets, buy health products, and invest a lot of money in pet medical care.
In terms of pet supplies, the silver-haired generation also showed a strong desire to consume. They are willing to buy all kinds of accessories, toys and smart products for their pets to meet their daily life and entertainment needs. This trend of refined pet raising not only improves the quality of life of pets, but also provides more innovation space for pet companies.
2. Emotional sustenance and social needs
For the silver-haired people, pets are not only companions in daily life, but also emotional sustenance. As their children grow up and leave home, the elderly often feel lonely and lonely. The existence of pets brings them warmth and comfort and becomes an important spiritual pillar in their lives.
In addition, raising pets has also become a way for the silver-haired people to socialize. They have met like-minded friends and enriched their later life by participating in pet gatherings and exchanging pet raising experiences. This social demand has further promoted the development of the pet economy.
3. "Parenting" pet raising
In terms of pet raising methods, the silver-haired people have gradually shown the characteristics of "parenting". They treat pets like children, and devote a lot of care and energy. From pets' diet, health to education, entertainment and other aspects, they strive to do their best. This way of raising pets not only improves the happiness of pets, but also brings more business opportunities to the pet market.
三. How can pet companies seize the opportunities of the silver economy?
Faced with the booming silver economy, pet companies need to deeply explore the unique needs of elderly consumers and launch more intimate and personalized products and services.
1. Focus on product quality and safety
The silver-haired people pay more attention to the quality and safety of products in pet consumption. Therefore, pet companies need to strictly control product quality to ensure the safety and effectiveness of products. At the same time, they also need to pay attention to the nutritional balance and taste of products to meet the dual needs of the elderly and pets.
2. Innovative products and services
With the refinement and diversification of the way the silver-haired people raise pets, pet companies need to continuously innovate products and services. For example, they can launch services such as pet health consultation, regular physical examinations, and professional training for the elderly; they can also develop smart pet products, such as automatic feeders and smart cat litter boxes, to reduce the burden of raising pets for the elderly.
3. Strengthen market education and establish trust relationships
Since the elderly have relatively little knowledge of the pet market and there are certain purchase decision costs and food safety concerns, pet companies need to strengthen market education and enhance the elderly's awareness of scientific pet care and willingness to buy. At the same time, it is also necessary to establish trust relationships through high-quality products and services to enhance the brand loyalty of the elderly.
4. Expand offline channels
Although online sales occupy a mainstream position in the pet market, the elderly are more inclined to purchase pet products and services through offline channels. Therefore, pet companies need to pay attention to the layout of offline channels and explore how to get their products into more pet stores, pet hospitals and other places. At the same time, they can also enhance interaction and communication with the elderly by holding offline activities.
When the pet economy meets the silver economy, the integration and collision between the two brings new vitality and opportunities to the market. With the accelerated arrival of an aging society and the improvement of the consumption capacity of the elderly, the pet market will usher in a broader development prospect. Pet companies need to keep up with market trends, deeply explore the characteristics of the needs of elderly consumers, and continuously innovate products and services to meet the diverse needs of the elderly. At the same time, it is also necessary to strengthen market education and build trust relationships to enhance the brand loyalty and willingness to buy of the elderly. Only in this way can we stand out in the fierce market competition.
In addition, it is worth mentioning that keeping pets has additional health benefits for the elderly. Studies have shown that keeping pets such as cats and dogs can slow down the rate of cognitive decline in the elderly and help brain health. This finding further emphasizes the importance of pets in the lives of the elderly and gives the pet economy more social significance.
Author: Xiaoxing Xiaohong
Date: March 3, 2025
When the pet economy meets the silver economy
With the continuous development of society and the significant changes in population structure, many countries have entered an aging society. This trend not only affects multiple levels of the social and economic structure, but also brings new development opportunities to specific industries.
In this social change, the growth rates of the silver economy and the pet economy resonate: the collision between the two is not only the expansion of the consumer market, but also a structural leap in social emotional needs - when more elderly people regard pets as "furry children", when the retired group reconstructs social networks through pet raising, an economic revolution about companionship, health and dignity has already begun.
When the pet economy meets the silver economy, pets are no longer just exclusive to young people, but have become important companions and emotional sustenance in the lives of the elderly.
一. Opportunities brought by aging to the pet economy
As the proportion of the silver population continues to increase, their investment in pet consumption has also shown a significant growth trend. This group is not only "rich and free", but also has a stronger demand for the companionship of pets. Pets have become an indispensable emotional sustenance in their lives, bringing them spiritual comfort and fun in life.
Compared with young people, the silver-haired generation pays more attention to the quality of life, health and safety of pets in pet consumption. They are willing to spend more money on pets to buy high-quality food, daily necessities and health care products. This change in consumption concept has promoted the diversified development of the pet market and provided a broader market space for pet companies.
二. New trends in pet raising among the elderly
1. Refined pet raising
With the improvement of living standards and the change of consumption concepts, the silver-haired generation has gradually shown a refined characteristic in the way of raising pets. They are no longer satisfied with simple feeding and care, but pay more attention to the nutritional balance, health care and mental health of pets. When choosing pet food, they prefer to buy organic, natural and high-end pet food to ensure the healthy diet of pets. In addition to cat and dog food, the elderly will also cook chicken breast, shrimp, salmon, pumpkin, broccoli and other combinations for their pets. In addition, they will regularly check their pets, buy health products, and invest a lot of money in pet medical care.
In terms of pet supplies, the silver-haired generation also showed a strong desire to consume. They are willing to buy all kinds of accessories, toys and smart products for their pets to meet their daily life and entertainment needs. This trend of refined pet raising not only improves the quality of life of pets, but also provides more innovation space for pet companies.
2. Emotional sustenance and social needs
For the silver-haired people, pets are not only companions in daily life, but also emotional sustenance. As their children grow up and leave home, the elderly often feel lonely and lonely. The existence of pets brings them warmth and comfort and becomes an important spiritual pillar in their lives.
In addition, raising pets has also become a way for the silver-haired people to socialize. They have met like-minded friends and enriched their later life by participating in pet gatherings and exchanging pet raising experiences. This social demand has further promoted the development of the pet economy.
3. "Parenting" pet raising
In terms of pet raising methods, the silver-haired people have gradually shown the characteristics of "parenting". They treat pets like children, and devote a lot of care and energy. From pets' diet, health to education, entertainment and other aspects, they strive to do their best. This way of raising pets not only improves the happiness of pets, but also brings more business opportunities to the pet market.
三. How can pet companies seize the opportunities of the silver economy?
Faced with the booming silver economy, pet companies need to deeply explore the unique needs of elderly consumers and launch more intimate and personalized products and services.
1. Focus on product quality and safety
The silver-haired people pay more attention to the quality and safety of products in pet consumption. Therefore, pet companies need to strictly control product quality to ensure the safety and effectiveness of products. At the same time, they also need to pay attention to the nutritional balance and taste of products to meet the dual needs of the elderly and pets.
2. Innovative products and services
With the refinement and diversification of the way the silver-haired people raise pets, pet companies need to continuously innovate products and services. For example, they can launch services such as pet health consultation, regular physical examinations, and professional training for the elderly; they can also develop smart pet products, such as automatic feeders and smart cat litter boxes, to reduce the burden of raising pets for the elderly.
3. Strengthen market education and establish trust relationships
Since the elderly have relatively little knowledge of the pet market and there are certain purchase decision costs and food safety concerns, pet companies need to strengthen market education and enhance the elderly's awareness of scientific pet care and willingness to buy. At the same time, it is also necessary to establish trust relationships through high-quality products and services to enhance the brand loyalty of the elderly.
4. Expand offline channels
Although online sales occupy a mainstream position in the pet market, the elderly are more inclined to purchase pet products and services through offline channels. Therefore, pet companies need to pay attention to the layout of offline channels and explore how to get their products into more pet stores, pet hospitals and other places. At the same time, they can also enhance interaction and communication with the elderly by holding offline activities.
When the pet economy meets the silver economy, the integration and collision between the two brings new vitality and opportunities to the market. With the accelerated arrival of an aging society and the improvement of the consumption capacity of the elderly, the pet market will usher in a broader development prospect. Pet companies need to keep up with market trends, deeply explore the characteristics of the needs of elderly consumers, and continuously innovate products and services to meet the diverse needs of the elderly. At the same time, it is also necessary to strengthen market education and build trust relationships to enhance the brand loyalty and willingness to buy of the elderly. Only in this way can we stand out in the fierce market competition.
In addition, it is worth mentioning that keeping pets has additional health benefits for the elderly. Studies have shown that keeping pets such as cats and dogs can slow down the rate of cognitive decline in the elderly and help brain health. This finding further emphasizes the importance of pets in the lives of the elderly and gives the pet economy more social significance.
Author: Xiaoxing Xiaohong
Date: March 3, 2025
